simply said.
Geocaching Poster
Created for hikers visiting Arizona’s Superstition Mountains, this project introduces people to Geocaching, a treasure-hunting activity that adds adventure to hikes.
The poster’s target audience includes hikers of all ages, friends, families, and outdoor enthusiasts who enjoy hiking and might also enjoy a treasure hunt.
Desert-inspired colors and simple graphics reflect the landscape of the Supes with a light-hearted message for youthful energy, including a 'Legally Blonde' grammar gaffe. The QR code is included to encourage user engagement and a specific call to action.
This poster was created with Adobe Illustrator.

Religious Conviction
This project was inspired by a quote from Blaise Pascal and by characters from The Handmaid’s Tale, by Margaret Atwood.
Blaise Pascal (1623-1662), was a devout Christian who did not condemn religion but cautioned of human nature twisting religion to justify harm to others.
Faceless women, stripped of individuality, walking in obedience, accepting the cruelty of conviction unquestioned. This image invites viewers to consider the consequences when belief justifies evil.
This project was created using Adobe Illustrator with simple graphics and simple color to highlight barren landscape, void of personality, and the old-world font connects the message to the 1600s.

This assignment challenged tech comm students to transform multiple pages of text about the dangers and consequences of Alcohol, Tobacco and Other Drug use, into a communication piece for college-bound students.
Using tables to organize actions and consequences, with headers to create visual hierarchy, this document created clarity and visual impact.
The dangers and legal consequences are organized and outlined in an engaging flyer that remain official but relatable to the targeted audience.
State of Utah
