simply said.
Marketing Plan
Tasked with developing a Facebook marketing strategy for a real-world organization, I selected a company that aligns with my passion for the outdoors, Garage Grown Gear. This 5-minute video offers a clear marketing strategy grounded in thorough research, SWOT analysis, persona and stakeholder identification, persuasive writing, Facebook analytics, and voice work. Visual design choices align with Garage Grown Gear's existing branding strategies. The images are from their Facebook and Instagram accounts.
5 Minute Video
ASU Faculty Spotlight
This featured spotlight is for ASU faculty member, Andrea Severson. I was honored to interview an accomplished author and beamed when she had no recommended edits to my submission. A teammate added the photos and formatted for online publishing. It might be hard to pick a favorite step in the process; researching, crafting questions, interviewing, and writing were all valuable and rewarding. As an exceptionally warm and kind professor, she made this project feel less like an assignment and more of a fun conversation.